Long before the health and fitness fashion worlds recognized the plus size demographic, Cynthia Tivers saw into the future. The founder and president of A BIG ATTITUDE, Inc., known as the U.S.'s only plus size only active wear company, knew back in 1997 that women size 12 and over were as interested in health as their missy size counterparts. But no one was giving these women the support of fashionable, high quality, form fitting clothes --- clothes that would give them the emotional boost they needed to look good while they reached their health and fitness goal.
So Cynthia, who already had a successful television and print career, set out to serve the plus size population with a line of attractive and practical fitness gear. Believing in the impact of thinking big and the strength of self empowerment, she branded her creation, A BIG ATTITUDE.
"Great fitting clothes help breed self confidence in the gym. And if a woman starts feeling physically fit she'll have more energy and more self esteem. That is the core philosophy of my business, "Cynthia emphasizes.
Now -it's more than a dozen years later and A BIG ATTITUDE clothing has proven its value in the international spotlight. A BIG ATTITUDE sports bras, cami bras and bike shorts have been appearing on the mega hit television series THE BIGGEST LOSER for 7 seasons.
Cynthia Tivers with host Alison Sweeney backstage on the set of THE BIGGEST LOSER